DICEE - What Makes a Product... A Great One?
I like this blog post from Guy Kawasaki. Short and sweet as usual, he tells us what makes a product a great one… His logic falls into a DICEE product:
- Deep: Has multiple features, can evolve with its users, it’s flexible yet well built.
- Indulgent: It screams luxury… “I want it… No, no… I need it!”
- Complete: Don’t forget, selling a product means everything that goes with it: documentation, customer service, warranty, employees, etc…
- Elegant: An elegant product enhances you, your productivity, your style. It completes you.
- Emotive: What do you do when you own a deep, indulgent, complete and elegant product? You tell everyone how much you like it!!!
This can also apply to non-products: services, presentations, business plans, websites, etc… Think about how someone will use what you provide him and how important it is for them to feel the DICEE into it.
